Clothier Alton Lane keeps eye on fall trends with customizable ways to make them truly your own.
By Mike Fleming
There are guys at every gay Atlanta gathering who just look more polished than everyone else in the room. It’s not luck. The sharpest dressed men are wearing custom looks, and there’s a new shop in town that wants to make you one of them.
Imagine it. The quintessentially perfect fit. Exactly the detailing you want. Maybe even an added flourish that’s out of the box for some, but uniquely and entirely you.
You may think that custom-tailored clothes are reserved for the super rich, but Alton Lane and its local showroom manager Calvin Fields say think again.
One of gay Atlanta’s own, Fields helped open Alton Lane’s newest location in Buckhead earlier this year. The store’s by-appointment vision is already catching on in Manhattan, D.C., Dallas, Boston and other strategically chosen cities.
“We’ve crafted an experience that’s custom-tailored – literally – to our customers on an individual basis,” Fields says. “From the second you walk in, you’ll feel like the shop is your very own wardrobe lounge.”
Collars, cuffs, buttons, and even the thread are all chosen by you, with experts on hand to guide first-timers. Whether you know exactly what you want or need help deciding, you’re guaranteed the feeling that only an exquisite custom fit can give.
And it’s more than tape measures and chalk these days. Alton Lane features a 3-D body scanner that captures 300 measurements in 30 seconds. The results are one-of-a-kind, according to the showroom manager.
“We’re using classic styling and cutting-edge technology to design a garment that fits your body perfectly,” he says. “Most of our customers become long-standing clients after they see themselves in the mirror for the first time with the pieces we’ve designed just for them.”
Shirts start at $99, and suits at $595, but the all-about-you experience – including a the bourbon bar during appointments – is priceless. While you calculate your next move, Fields provides the store’s best fall fashion tips direct from its cofounder.
Five Fall Favorites
By Alton Lane co-founder, Colin Hunter
“Whether a three-piece suit or a blazer over a thin sweater, layering gives you versatility and adds dimension to your style.”
“Beyond sweaters, an unstructured cashmere blazer will keep you looking sharp and feeling comfortable at the office, watching a game, or driving with the top down to see some fall leaves.”
“Flannel is one of our favorite fall fabrics. The soft, hearty fabric keeps you warm from late fall through winter, and the finish offers unparalleled luxury and style.”
“Fall is all about the sport coat. From tweeds to cashmere, subtle plaids to bold windowpanes, a great blazer paired with chinos or jeans is the perfect casual fall look.”
“Solid knit ties are perfect for fall. We offer them handmade in Italy in seasonally appropriate shades that work with solid sweaters and checked shirts.”
Alton Lane is open by appointment Tuesdays through Thursdays at 24 East Andrews Drive NW. Visit altonlane.com